Free with Pass

Alive Museum


Enjoyed by more than 8 million people world-wide, Alive Museum is one of the most recognized brands among attractions specializing in optical illusions.


An Interactive Museum

Occupying a space of over 3,035㎡, the Insa-dong branch opened in 2014 and offers  interactive exhibitions where visitors can participate directly with what they "see, hear, and touch."  The museum's Dynamic Maze adventure is a unique, cross-dimensional installation where  participants must work together to overcome obstacles and challenges.


New Adventure: Black Wonderland

A new adventure available since January 2016, Black Wonderland is a "story-telling place" where fairy tales such as Alice in the Wonderland, Frozen, Cinderella and Aladdin can be experienced in the dark.  The fairy tales are enhanced with 3D objects and multi-media and spans over 4 zones and 2 exhibition halls.


※ Last entry at 7:30pm


Hours of Operation

09:00-20:30 (Ticket box closed at 19:30)


Open all year round


12, Insadong-gil, Jongno-gu, Seoul, Korea